Fiskars

Advertising • Design

Fiskars

Challenge Create a 360º campaign that sparks feelings of playfulness, possibility, and creativity among both up-and-coming and established creatives.

When it comes to creativity, everyone knows Fiskars' Original Orange-Handled Scissors™ are a cut above the rest. But this level of excellence can come at a higher price, which can be a (literal) pain point for cash-strapped artists, students, crafters, and makers. 

The objective was to develop an advertising campaign that would foster a strong sense of belonging among creative individuals. The campaign aimed to rally creators of all kinds around a tool that has been trusted for decades.

The campaign spotlights the artful form of Fiskars' famously orange scissors. Wheat paste posters display dotted line elements that invite the viewer to imagine and play.

The ads are placed near art & design institutions across Fiskars' current markets in the Americas, Europe, and Asia-Pacific, welcoming new and returning students and faculty to campus with a sense of optimism and possibility.

To draw in the broader audience, a museum exhibition and collectible art book are planned for contemporary art hubs like London, New York, Berlin, and Istanbul.

Social Activations

The campaign continues online with user generated content under the hashtag #theshapeofcreativity. Participants have a chance to win artist grants of $500 to $5K by showing off their scissor skills.

Fashion designer and 'Next in Fashion' winner Nigel Xavier is tapped for a pop-up exhibition displaying his cutting-edge streetwear designs, which utilize patchwork fabrics hand-cut and sewn from thrifted materials.

The event features complimentary workshops focused on textile manipulation techniques using upcycled materials and Fiskars scissors, with the aim of engaging a wider community of artists and creators, particularly Gen Z.

SPEC PROJECT FOR CREATIVE THINKERS WANTED

at SCHOOL OF VISUAL ARTS (SVA)