LightStim
brand • Naming
LightStim
Challenge Develop a compelling name for a cutting-edge beauty device given limited product information.
Tasked with naming LightStim's innovative new skincare tool, the challenge was to create an evocative name with minimal known product details, including only its crescent shape and ability to treat acne and wrinkles.
To overcome the limited information, I conducted independent brainstorming sessions and provided the client with additional questions and creative prompts to facilitate their own ideation process.
By collaborating closely with the client and iterating on various naming options, I successfully delivered a name that resonated with their vision and differentiated the product from the brand’s other offerings.
Introducing Elipsa
The Product
LightStim utilizes various colors of therapeutic LED light to treat common skin concerns like acne and fine lines.
Creative Prompt
Generate a list of at least 50 creative color names that could serve as inspiration for the naming process. Use the provided "idea generators" to spark your imagination.
Google is your friend — as are field trips to big box, hardware, and gemstone stores in your area.
Analysis
Review your list of color names and consider the emotions you want your customers to experience when using the product.
Narrow your list by selecting the most evocative and relevant options. What names convey the right emotions? What names feel right?
ADDITIONAL AREAS TO EXPLORE
Leverage the crescent shape of the device with moon-inspired names
Focus on words that convey "light," "halo," or "radiance”
Explore names that imply advanced technology and innovation
Consider how the device is used. What type of movement is needed?
Draw from the product's history and development, from idea to production
Specify whether the device is for the face, body, or both
Highlight the primary benefits and outcomes of using the device
The team chose Elipsa, a name that elegantly captures the device's smooth curves and the surrounding halo of light it emits.
The soft, rounded sound of the name soothes, while its vaguely scientific nature implies cutting-edge technology.
This strikes a perfect balance to entice LightStim's results-oriented audience of self-care enthusiasts.